
- Bartered Campaign: 18 radio stations for 437 total mentions, 3,555,600 impressions and a total media value of $130,800.
- Paid Campaign: A 3-day activation at San Diego Comic-Con that included a Tacoma-branded Fire Truck, popsicles and flyers for an estimated reach of 130,000 and a total net cost of $55,250.

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