MAP360 Collective had a PAW-some time helping set the Guinness World Record for most dogs attending a film screening! From helping facilitate the event with the Street Food Cinema and Guinness World Records teams, to the on-site logistics, we had a blast throughout this entire campaign. On 9/24/23, 219 dogs and over 1,000 humans took over the lawn at The Autry Museum at Griffith Park in Los Angeles to watch an advance screening of the all-new film PAW Patrol: The Mighty Movie! Dogs ranging in age from 1 to 15 years old and in size from a Chihuahua to a Mastiff, gathered to beat the record of 199 dogs previously set in 2022. We handed out over 600 gift bags to the pups and their families, which included a tennis ball, poop bags, water bowl and bandana. The event garnered TONS of social media attention and impressions, which helped amplify the event far beyond the on-site participants. Overall, it was a fantastic experience and great way to build buzz and awareness around the film. In addition to managing the event logistics, MAP360 Collective also played a pivotal role in the design and production of all signage and digital screen content, ensuring a visually engaging and cohesive experience for the attendees, while breaking the world record for dogs attending a film screening.